An outbound sales agent
you can run end to end.

This agent ingests leads, dedupes and enriches them, qualifies each one against an Ideal Customer Profile with reasoning you can read, drafts a personalized first message, then holds everything at a human approval gate before anything syncs to the CRM. Qualification and outreach are real Claude calls. The integrations run on swappable adapters. HubSpot and Attio both plug into the same interface, pick which one this run writes to in Stage 04.

---

Stage 01 — Ingest leads

Pull a synthetic lead list from the (mock) Apollo source, then dedupe on a normalized company and email key and enrich each record. Real integrations swap in behind the same LeadSource adapter.

Pull leads →

Stage 02 — Qualify & score (real Claude)

Each lead is scored against the ICP by Claude server-side. You get a numeric score, a tier, and the reasoning behind it. On any error a lead fails open to "needs manual review" rather than breaking the run.

Stage 03 — Human approval gate

Claude drafts a personalized first-touch message for every qualified and review-tier lead, grounded in its enrichment and ICP-fit reasoning. Nothing leaves this gate without your click. Edit inline, approve, or reject each one.

Stage 04 — Sequence & sync to CRM

Approved messages are enqueued in the (mock) sequencer and the leads are upserted to the CRM. The board below is the CRM as the source of truth.

Choose which CRM this run writes to

Stage 05 — Book meetings

A few positive replies come back. The scheduler turns each into a booked meeting and the CRM card moves to Meeting Booked.

---

Built by Demetrius Barrett · Witty Inventions Digital, LLC · witty-inventions.net
Qualification and outreach run on Claude through a server-side function. No key is exposed in this page. Integrations are adapter-based. HubSpot and Attio both plug into the same interface, mock stays the safe default.